Link-Based Similarity Search to Fight Web Spam

We investigate the usability of similarity search in fighting Web spam based on the assumption that an unknown spam page is more similar to certain known spam pages than to honest pages. In order to be successful, search engine spam never appears in isolation: we observe link farms and alliances for the sole purpose of search engine ranking manipulation. The artificial nature and strong inside connectedness however gave rise to successful algorithms to identify search engine spam. One example is trust and distrust propagation, an idea originating in recommender systems and P2P networks, that yields spam classificators by spreading information along hyperlinks from white and blacklists. While most previous results use PageRank variants for propagation, we form classifiers by investigating similarity top lists of an unknown page along various measures such as co-citation, companion, nearest neighbors in low dimensional projections and SimRank. We test our method over two data sets previously used to measure spam filtering algorithms.